Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how you do it: Isolate and review all phrases telling what you’ll do for the person. Then, make sure to change a passive voice to an active voice. Don’t write, “The [...]
Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and more larger companies are coming in. Magellan AI says podcasting's biggest advertisers spent a combined $49,523,300. Two-thirds of the top brands also increased podcast ad levels. BetterHelp led the way [...]
Google: 3 Trends Impacting Your Marketing
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues hit $61.66 billion, up 13% year over year. Trend #1: Search Google’s largest segment grew 14%, $46.16 billion. Trend #2: YouTube saw a 21% increase, $8.09 billion. YouTube drew healthy [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. [...]
Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]
Copy Tip: Avoid the Passive Voice…Only Use Active Voice
Great Copy increases your response. Great copy avoids the passive voice. Is your copy using an active voice? Here’s how [...]
Podcast Advertising Boom; Powerful Growth Based on Results
One of my favorite advertising platforms is podcasts. Why? Most advertisers are smaller companies using direct response. But more and [...]
Google: 3 Trends Impacting Your Marketing
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. [...]