Political Ad Spending Is Up To $1.06 Billion: 3 Things It Means to Marketers
Political ad spending in the 2024 cycle is $1.06 billion as the rate of spending continues to outpace the 2020 cycle, compared to $640 million that had been invested at this point four years ago. Local political ad spending is projected to total $11 billion in the 2024 cycle. $516 [...]
15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects and consumers that have expressed interest in your business by engaging with your content across the internet, [...]
Marketing and Advertising – Christmas Gift Ideas for Clients and Associates
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique gift ideas for family, friends and clients who are entrepreneurs, business owners, or students. Anyone who owns and runs a business will appreciate discovering valuable marketing [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by years of testing. But exactly where you place the quote [...]
Political Ad Spending Is Up To $1.06 Billion: 3 Things It Means to Marketers
Political ad spending in the 2024 cycle is $1.06 billion as the rate of spending continues to outpace the 2020 [...]
15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a [...]
Marketing and Advertising – Christmas Gift Ideas for Clients and Associates
Christmas is less than seven weeks away… do you have all of the presents you need? Here are two unique [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and [...]
Testing Corner: Do “Quotation Marks” Add Power?
I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and [...]