Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free subscription to my newsletter, which is packed with direct marketing [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase your credibility, readership, understanding… and response. And make sure you [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to [...]
Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected over $12 billion (yes, billion) in political spending to begin [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to [...]
Copy Tip: Present Information in Easy-to-Understand Charts and Graphs
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many [...]
Marketers Response and Cost Alert!
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed [...]