Direct Mail: The 3-D Breakthrough Driving Profitable Responses
Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when you combine physical engagement with strong direct response copy. ROI multiplies when campaigns are designed with strategy, not gimmicks. Direct mail is evolving—and 3-D is one of the most powerful [...]
Testing Corner: To Price or Not To Price?
Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency often builds trust and wins sales. Conversion rate is more important than traffic. Small changes (like showing or hiding price) can swing results by 5–10% or more. Should you [...]
Copy Tip: Energizing Verbs for Maximum Punch!
Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always test your sentences: cut weak “noun-like” verbs, energize with action. The difference between “made a statement” and “stated” can be the difference between losing and closing a sale. Direct response [...]
The Death of Google Has Been Postponed
Key Takeaways: Google escaped major antitrust penalties—for now. No Chrome or Android breakups… but ad dominance still under fire. A DOJ case targeting Google Ads could permanently shift the marketplace. Marketers should not rely solely on Google—diversify spend across CTV, OTT, LinkedIn, TikTok, and beyond. AI-driven alternatives and AEO (Answer [...]
The Direct Response Photography Secret That Can Boost Your Marketing by 50%
Key Takeaways: Stock photos hurt credibility and lower response rates. Natural, “unpolished” photos often outperform professional ones. Realistic photography builds trust and increases conversions. Eye direction matters—subjects should look into the copy, not away. Photo strategy is different from video strategy—don’t confuse the two. Smart photo choices can boost your [...]
Direct Mail: The 3-D Breakthrough Driving Profitable Responses
Key Takeaways: 3-D direct mail works—even with skeptical, hard-to-reach audiences. FedEx + creativity = guaranteed attention. Response rates soar when [...]
Testing Corner: To Price or Not To Price?
Key Takeaways: Don’t rely on opinions—rely on tests. Hiding the price may increase clicks, but it can lower conversions. Transparency [...]
Copy Tip: Energizing Verbs for Maximum Punch!
Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always [...]
The Death of Google Has Been Postponed
Key Takeaways: Google escaped major antitrust penalties—for now. No Chrome or Android breakups… but ad dominance still under fire. A [...]
The Direct Response Photography Secret That Can Boost Your Marketing by 50%
Key Takeaways: Stock photos hurt credibility and lower response rates. Natural, “unpolished” photos often outperform professional ones. Realistic photography builds [...]