D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional [...]
New AEO Tool: Google’s Duplex AI Technology – Are You Ready?
AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable megatrend impacting every company. AEO is changing how people purchase and companies make buying decisions. The latest new AEO tool comes from Google…are you ready for it? It’s called “Ask [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
When you have a new product or service, how do you command attention to your target market to get quality leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers – influencers to America’s most active investors. Over two million of the most active investors [...]
How a Multichannel/Omnichannel E-Commerce Marketing Campaign Helped a Company Accelerate Growth and Profitability [5 Steps to Success]
Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. It accelerates your growth and profitability. Let me give you a 5-step example of an award-winning multichannel campaign that produced great results. Here are the 5 [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]
New AEO Tool: Google’s Duplex AI Technology – Are You Ready?
AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable [...]
How a Three-Dimensional “Influencer” Campaign Changed Everything [Video Briefing]
When you have a new product or service, how do you command attention to your target market to get quality [...]
How a Multichannel/Omnichannel E-Commerce Marketing Campaign Helped a Company Accelerate Growth and Profitability [5 Steps to Success]
Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far [...]