Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2023
For selling a product or service … For lead generation or sales … For consumers or B to B marketing … The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough marketing and advertising strategy sends a single, powerful message to [...]
Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising. That figure was 97% among frequent listeners. Podcasts are responsive because they are engaged, vertical audiences. They listen intently. They trust [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the headlines. Here were our results: We know editorial ads work [...]
Integrated, Multichannel Marketing: The #1 Key to Maximize Profitable Marketing in 2023
For selling a product or service … For lead generation or sales … For consumers or B to B marketing [...]
Podcast: New Trend For Advertising With 95% of Audiences Responding
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]
Recession Marketing Strategy: How TheStreet.com Turned its Marketing and Product Launches Around Despite Recession and Market Volatility
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at [...]