11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
Health and Wellness Marketing Alert
I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products Expo East. My topic will be 12 New eCommerce D2C Trends For 2024. In this session, you will learn the latest direct to consumer marketing strategies and techniques that are working [...]
YouTube or TikTok?
YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are watched on YouTube every day covering every age group and [...]
One Book for “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … See how The New Multichannel, Integrated Marketing: 28 Trends For Creating [...]
3 Trends to Know About Ad-supported Streaming Services such as Netflix and Disney+
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of these subscribers downgraded from a more expensive subscription, while the [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
Health and Wellness Marketing Alert
I’m going to be speaking at a health and wellness conference – the largest in the nation. It’s called Natural Products [...]
YouTube or TikTok?
YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach [...]
One Book for “The New Rules of Email Marketing”
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every [...]
3 Trends to Know About Ad-supported Streaming Services such as Netflix and Disney+
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who [...]