Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of [...]
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to [...]
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect [...]
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. [...]
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case [...]
