Will I See You?
I’d like to invite you to join me in San Diego at the landmark hotel, Town & Country Resort & Convention Center, for a very special event. You see, my friends at Angel Investors Network are putting on a special [...]
7 Ways to Supercharge Direct Mail and/or Email Response [New Webinar]
If you'd like to get more leads and sales from your direct mail and email campaigns. . . . . .while avoiding costly response-killing blunders. . . . . .then you need to attend marketing legend Craig Huey's live webinar, 7 [...]
Ready for 2016? Try These New Ideas [Video]
As we enter 2016, how should you allocate your marketing budget? Should you try something new? Should you drop what isn’t marketing well? Here are two resources to give you new ideas: Video briefing: Image advertising vs. Direct Response [...]
Why Most Home Pages Are Obsolete
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent [...]
Warning: Ignoring These Navigation Rules Will Depress Sales
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a [...]