It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When [...]
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits [...]
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, [...]
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular [...]
