Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a [...]
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for [...]
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape [...]
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest [...]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
Why a direct response ad agency can... Supercharge your growth Cut your risk Lower your cost per lead/sale Marketing and advertising by yourself without an outside perspective can lose you time and money. That’s why you should consider a direct [...]
I love AdWords. For most of my clients, I recommend using them. But not always. Sometimes direct mail or email is great, but AdWords isn’t. Never use AdWords when: Your product is too specific or specialized for the general audience. [...]
Will videos on your web page help or hurt your response? Let's take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the [...]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we [...]
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment [...]
