Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything [...]
7 Surprising Keys to a Multimillion Dollar Success Story – From Launch To a Dream Come True
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story [...]
Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make [...]
Copy Tip: What’s the Big Idea?
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to [...]