Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct-response marketing rules. And that’s especially the case [...]
Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the response rates on your direct marketing… Looks like a magazine… Feels like a magazine… But it’s not a magazine! So, [...]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a [...]
