In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make [...]
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
