The Top 16 for 2016
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 [...]
Copy Tip of the Week: Put Your Customers’ Names in Print!
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece. [...]
Amazon: One-Click Shopping List
Amazon.com is integrating one-click shopping into its video streaming service. Here’s an example: The Japanese entertainment conglomerate Yoshimoto Kogyo has produced four videos. Each video is forty minutes long, and each video highlights a specific Japanese cuisine. Amazon Prime Video [...]
How Fast is Your Lead System?
Follow up on leads as quickly as you can (Credit: The BDX) How long does it take for a prospect to response to your lead? To your direct marketing campaign? The average response time for a lead is [...]