Key Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the recipient opens it. Videologs are especially effective for marketing to a small, carefully selected, high-value B2B or B2C audience. Because [...]
▶ Key Takeaways The 55+ market remains one of the largest, wealthiest, and most profitable consumer segments, yet it is still under-marketed by many companies. Today’s seniors are digitally engaged and respond to coordinated multichannel campaigns that include direct mail, [...]
Key Takeaways Netflix is no longer just a branding platform for Fortune 500 companies. It’s now becoming a direct-response platform. QR codes, programmatic buying, and advanced audience targeting are making Netflix more direct-response friendly. Health, wellness, financial, investment, and business [...]
OpenAI is now getting more aggressive in generating ad revenue… and giving marketers a unique new opportunity. OpenAI is now showing ChatGPT ads to logged-out users, boosting ad inventory amid high demand. They are serving ads into conversations for the [...]
Key Takeaways: How Better Conversion Strategies Increase Profitability and Growth Increasing leads is important — but improving conversion rates is where profitability dramatically improves. High-end and affluent prospects often require a different direct response strategy than average consumers because their [...]
