Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more [...]
Key Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more on ROI. • AI-driven targeting and new data modeling have dramatically improved prospect universes. • Multichannel integration using the same [...]
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website [...]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, [...]
Key Takeaways: Christmas 2025 is a high-stakes season—small website fixes can deliver big returns. Focus on clarity, urgency, and emotional connection (“Merry Christmas”). Build gift hubs that simplify decision-making and boost average order size. Use direct-response copy to drive immediate [...]
