Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response [...]
Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV [...]
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden [...]
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing [...]
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a [...]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a [...]
The difference between a winning political candidate and a losing political candidate… is usually the marketing strategy that identifies the right data and mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, [...]
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using despite its higher costs, antimarketing restrictions, and less targeting, which result in low ROI … or whether you’d be better off putting your cash elsewhere [...]
