9 Urgent Actions Every President and Marketing Director Should Take Now for Increasing Sales and Marketing Direction
Marketing and Advertising in a Post-Pandemic Economy
Craig and Caleb Huey’s FreedomFest Presentation
Craig and Caleb Huey's FreedomFest Presentation
Death of Direct Mail
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
Little-Known Copy Secret to Boost Response
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first [...]
Testing: Teases That Make a Difference
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline [...]