The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This "Raising Capital Revolution" has transformed the way that businesses can get funding....and made it possible for even small businesses to see [...]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing [...]
It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit [...]
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The first thing to know is that the foundation of an effective, accountable equity crowdfunding marketing campaign is to use integrated, [...]
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer [...]
