Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads and customers – their most likely buyers – they market to a general audience, hoping they might purchase their product. [...]
Should you email your inactive subscribers? Research from MailChimp has found that inactive subscribers are still likely to purchase your product or service. In fact, one inactive subscriber is worth 32% of an active subscriber—meaning they are still a valuable [...]
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, [...]
One of the keys to successful marketing is to stay one step ahead. And in 2018, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products or services…. creating [...]
In 2018, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should [...]
