Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct [...]
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing [...]
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an [...]
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 [...]
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw [...]
