President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians [...]
Few marketers have tried the direct mail tabalog, but it is a powerful way to break through the clutter and help you dramatically increase your profits. With a coated-stock cover, the tabalog stands out because of its unique size—enlarged from [...]
One of the most effective ways to increase leads and sales for both B to B or B to C is the unique and little-known “magalog.” The magalog is essentially an infomercial in print. They are full-color, glossy publications that [...]
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing. Simply put, the 40/40/20 Rule is: 40% of your direct mail [...]
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who [...]
