The Top 16 for 2016
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 [...]
Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop [...]
Magalog Secrets … That No One is Using! [Video]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
The #1 Secret to Power Up Your Sales Copy
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]