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Multichannel Marketing

Multichannel Marketing

Multichannel Digital Ads: What is the Best ROI Today?

What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]

Podcasting: Videos Or Audio? 3 Things You Should Know

Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video [...]

7 Testimonial Secrets to Boost Your Response

Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing [...]

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