New Strategies and Tactics

New Strategies and Tactics

Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster

Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]

Podcast By Topic/Audience Latest. What Typed Of Podcasts Do Americans Listen To?

Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]

How to Use Testimonials to Dramatically Boost Your Response

Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they [...]

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