New Strategies and Tactics

New Strategies and Tactics

10-point Checklist: Does Your 2024 Marketing Plan Support Your Business Goals and Today’s New Marketing Conditions? [Free consultation]

You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, [...]

Little-known Copywriting Secret: The Power of Believing [Video Briefing]

Let me share one of the most overlooked copy rules in mobilizing your prospects or clients. Struggling to bring in new prospects? Having a hard time bringing in new leads? Want to increase your sales and profits? One of the [...]

Does your 2024 marketing plan support your business goals and new marketing conditions?

You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be [...]

Multichannel Digital Ads: What is the Best ROI Today?

What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]

Podcasting: Videos Or Audio? 3 Things You Should Know

Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video [...]

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