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Recession/Inflation

Recession/Inflation

The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy

CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies [...]

By |2025-05-01T12:15:13-06:00April 30, 2025|Recession/Inflation, ROI, Successful Marketing Campaigns|

Tariffs and Your Advertising: Strategies for Surviving, Growing and Dominating Your Market [3 Keys to Success]

The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% [...]

Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]

What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a [...]

New Trend—Defensive Inflation Marketing (DIM)

(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing [...]

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