Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. And worse, you don’t build a database for future profits. It’s like being in chains, totally dependent [...]
There’s been an explosion in new subscription box services. In terms of marketing, a lot can be learned from those who have been around for a while. Wine of the Month Club has been around for over 40 years. They’re a [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
