What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay [...]
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has [...]
A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the company’s announcement of a major change to the Prime service. Amazon has announced that it will extend its standard two-day [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter [...]
