Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the [...]
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer [...]
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail formats we created is called a “newsalog". We created a multichannel marketing campaign for our client Wasatch Investment Newsletter, where [...]
Your customers and prospects are looking for Christmas deals—especially in this economy. It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads. Here are 3 things you should know [...]
