We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
How can you increase your response in today’s market? Are magalogs a part of your marketing campaign? Magalogs… Increase the response rates on your direct marketing… Looks like a magazine… Feels like a magazine… But it’s not a magazine! So, [...]
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains) that these guys are extremely busy, hard to reach, and inundated with promotional materials. And [...]
Your prospects may be hesitant to do anything at this time. Take Investors. Investors are nervous if there is not a healthy bull market. As stock prices usually take wild swings and may even crash, especially when the economy is [...]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to [...]
