1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many of those hits. They raise capital for their films through crowdfunding campaigns, enabling them to fund numerous successful film and [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… [...]
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of [...]
