Testing Corner: With or Without Sliders?
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
Small, Targeted Audience Tip: The Power of 3-D! [video]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small [...]
Testing Corner: Myth – With Email Use Short Copy Only
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of [...]
Testing Corner: Do Navigation Bars Help or Hurt?
Deciding how many navigation options to have is a tricky balance between making your site user-friendly and driving your prospect to your sale. A navigation bar can give your users the choices they want and need. Or it could distract them [...]
Testing Corner: Postcard vs. Envelope Showdown
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]