In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came [...]
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when [...]
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? Version B Version A [...]
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small [...]
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of [...]
