Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They [...]
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily [...]
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to [...]
7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater
Where $161.5 Billion is Going The advertising industry saw a historic boom in 2021. 2022 is expected to be better. The advertising industry is seeing this boom on both the national level and local level. Local includes for example: The [...]
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline [...]
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using [...]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy [...]
