How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the [...]
Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, [...]
Where are advertisers spending their money on Google? Here are the trends that may impact you! Total Google advertising revenues hit $61.66 billion, up 13% year over year. Trend #1: Search Google’s largest segment grew 14%, $46.16 billion. Trend #2: [...]
