In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
Speaking of multichannel marketing, here is an equity crowdfunding video I created highlighting a JOBS Act multichannel campaign. See how to create a powerful integrated campaign. See the 3-minute, 45-second video below. If you would like to create a multichannel [...]
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just [...]
If you haven’t seen how we send direct mail, email, Facebook ads, Google ads, pre-roll commercials, Twitter and Amazon Prime ads—all to the same targeted prospects, watch this short marketing brief on multi-channel marketing. It’s about 4 minutes long. Watch [...]
