When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
What Multichannel social networks provided the best Return on Investment (ROI) ad spend in the last 30 days? Note in the list below that Facebook and Google are at the bottom, though that’s where many marketers concentrate their efforts. If [...]
Social media platforms are looking to incentivize e-commerce sales by testing longer-form videos. Our experience is the longer the video, the more you sell. For example, TikTok will introduce 15-minute-long uploads – and focus more on how e-commerce brands not [...]
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They [...]
