Landing Page Secrets: How to Boost Conversions and Win More Customers
Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their landing page fails to build instant credibility and trust. Testimonials, reviews, and third-party endorsements can skyrocket conversions. Amazon-style user review integration sets buyer expectations — meet them or lose sales. [...]
Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success
Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with digital retargeting, DMRT can double—or even triple—your response rate. Capture physical addresses of website visitors instantly—no forms required. Send a targeted direct mail piece within 24 hours of the visit [...]
Amazon: Prime Day 2025 Success
They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid results, with a 70% increase in revenue compared to 2024. [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X before Elon Musk’s takeover generated upwards of 90% of the [...]
Testing Corner: The Power of the Visual
Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to bypass gatekeepers like mailroom staff. Visual test results showed specificity [...]
Landing Page Secrets: How to Boost Conversions and Win More Customers
Key Takeaways: Your landing page isn’t just a destination — it’s your 24/7 salesperson. Most marketers lose sales because their [...]
Direct Mail Retargeting (DMRT): Your Secret Weapon for Multichannel Success
Key Takeaways: Direct Mail Retargeting (DMRT) is one of the most underused but highest-ROI marketing tools today. When combined with [...]
Amazon: Prime Day 2025 Success
They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT [...]
Testing Corner: The Power of the Visual
Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract [...]