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Blog2025-03-18T13:51:10-06:00
1806, 2025

How to Use Testimonials to Dramatically Boost Your Response

By |June 18, 2025|Customer Interest, Direct Response Marketing, Testimonials|

Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous [...]

1806, 2025

The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know

By |June 18, 2025|CTB, Digital Marketing, Streaming Services|

Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, [...]

1806, 2025

The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits

By |June 18, 2025|Advertising & Marketing, Customer Interest, Direct Response Marketing, Successful Marketing Campaigns|

The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your [...]

906, 2025

Copy Tip: Your Headline Must Contain a Benefit to Increase Response

By |June 9, 2025|Copy Tips, Digital Marketing, Direct Response Copy Tips|

The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start. After all, your marketing materials aren’t aimed at [...]

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