Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. Not gradually. Radically. Right now, millions of your prospects and customers are no longer typing into Google. They’re asking questions directly to AI tools like: XAI ChatGPT Google Gemini Microsoft [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. [...]