The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. Not gradually. Radically. Right now, millions of your prospects and customers are no longer typing into Google. They’re asking questions directly to AI tools like: XAI ChatGPT Google Gemini Microsoft [...]
Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? Because of Meta’s Audience Network, which allows partner apps to [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my article, Unlock Explosive Growth and Profits with RCS: The Future [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. [...]
Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich [...]