Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items without exposing card data. It will create personalized shopping recommendations. [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok would generate funding for investment in AI development. He said [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why [...]
VISA and Mastercard New AI for eCommerce Marketers
VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep [...]