Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]
How You Can Listen to Any DMU Article
If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s the “Listen to Page” feature, and it can be a game changer for those who would like to “listen” to any of my Direct Marketing Update articles, instead of reading [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an Omnichannel or multichannel marketing approach. Let me explain how all [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from the Boston Consulting Group found that: 71% of CMOs will [...]
Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]
Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? With Direct Mail Retargeting (DMRT). One of the great new innovations in integrated multichannel marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is [...]
How You Can Listen to Any DMU Article
If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day [...]
Online Visitors: How to Send Them a Direct Mail Follow-up Piece – Direct Mail Retargeting (DMRT) [Infographic]
Supercharge your response and ROI by sending a direct mail piece to anyone visiting your website or landing page. How? [...]