The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an app or even schedule appointments Using just their remote, smartphone, [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response…and make changes to increase [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start. After all, your marketing materials aren’t aimed at [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and [...]
The CTV Revolution Can Change Your ROI and Supercharge Your Growth – 5 Things You Should Know
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important marketing rule… a rule often overlooked. Break the rule, and [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and [...]