Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32% click-thru Lesson: Think of [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics 40 copy rules that will boost response rates … and sales [...]
Warning! Think Twice Before Deleting Inactive Email Names
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But 45% of them will open subsequent emails. Think twice before deleting inactive email names...They could continue to be valuable to your marketing. If you're interested in learning more about targeting [...]
Judicial Tyranny: Imposing Clairvoyance on the Advertising and Marketing Industry
First Amendment free speech for advertisers and marketers is in jeopardy. Why? Because if future scientific discoveries deem a product to contain a harmful substance, companies could be held liable for past promotion of the product, even though at the time the ads appeared, they were truthful and non-deceptive. Let [...]
Testing Corner: What Works Best in Email
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed [...]
Warning! Think Twice Before Deleting Inactive Email Names
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But [...]
Judicial Tyranny: Imposing Clairvoyance on the Advertising and Marketing Industry
First Amendment free speech for advertisers and marketers is in jeopardy. Why? Because if future scientific discoveries deem a product [...]