Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
37 Surprising Trends and Forecasts in Advertising and Marketing for 2019
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating powerful new opportunities for profits and growth. These are the [...]
The Top 10 For 2018
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the 2018 all-stars. You won’t want to miss these! 10. Case [...]
B to B Christmas Gift Ideas for Clients and Associates
Christmas is less than two weeks away…do you have all of the presents you need? Here’s a unique gift idea for family, friends and clients who are entrepreneurs, business owners or students – the world’s first comprehensive guide to equity crowdfunding marketing and advertising, 23 Equity Crowdfunding Secrets to Raising [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]
37 Surprising Trends and Forecasts in Advertising and Marketing for 2019
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay [...]
The Top 10 For 2018
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. [...]
B to B Christmas Gift Ideas for Clients and Associates
Christmas is less than two weeks away…do you have all of the presents you need? Here’s a unique gift idea [...]