Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology and increased cable reach, the opportunity to sell by long-form video has never been better. Commercial replays on YouTube only increase sales. [...]
Celebrating a Free Market Economy on Thanksgiving
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and for all the blessings of God. Let’s also remember to give thanks for one of the often overlooked and undervalued gifts of this holiday: the liberty to practice business in [...]
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. Since 1978, more than 60,000 [...]
3 Steps to Take Advantage of The Revolutionary Opportunities Under the JOBS Act
For the first time in 80 years, you can market your investment opportunity directly to the public. For the first time in 80 years, you can directly develop powerful financial partnerships with investors who could help you transform your business. For the first time in 80 years, you are no [...]
Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video and Facebook are the rage, what’s become of TV commercials and infomercials? Is the [...]
Celebrating a Free Market Economy on Thanksgiving
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and [...]
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated [...]
3 Steps to Take Advantage of The Revolutionary Opportunities Under the JOBS Act
For the first time in 80 years, you can market your investment opportunity directly to the public. For the first [...]