Infographic: Market Segments By Age
There are around 103 million people over the age of 50 in the United States. They include: 28 million in the “silent” generation (73+) 75 million baby boomers (53-73) Here is an infographic showing all five major demographics: “Silents” and “Baby Boomers” are incredibly valuable markets. Don’t ignore these [...]
Shopping Cart Stats [video]
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of extra costs—shipping, taxes, etc. 35% abandon their carts because the website asks them to create an account. 27% of shoppers abandon their carts because the checkout process is too long [...]
6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful ways to generate a lead or a sale. For both consumer and B2B marketers, it provides a low cost per lead or sale. This is especially the case when you [...]
How to Raise Capital Through Advanced Marketing and Advertising [Special]
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing directly to the investors. It’s a revolution where companies that want to become public can fast-track to becoming public. And it’s a revolution for companies to have their own database [...]
Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the “bucket brigade.” That is, conversational words and phrases that pull [...]
Infographic: Market Segments By Age
There are around 103 million people over the age of 50 in the United States. They include: 28 million in [...]
Shopping Cart Stats [video]
In 2017, the average online shopping cart abandonment rate was 69%. 61% of these shoppers abandon their carts because of [...]
6 Costly and Common Direct Mail Blunders, Part 1 [Video]
Whether you use direct mail to generate new prospects, clients or customers, this medium remains one of the most powerful [...]
How to Raise Capital Through Advanced Marketing and Advertising [Special]
A revolution is going on in the marketplace today. It’s a revolution that’s helping private companies raise capital by marketing [...]
Copy Tip: The Power of the “Bucket Brigade”
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage [...]