Why Do Newsalogs Do So Well? [Video]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? It looks and feels like an old-fashioned newspaper… But it’s really a direct mail sales piece. We use newsalogs for a variety of offers. They are usually from [...]
31 Need-to-Know Marketing Tips for the Christmas Season [Videos]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased in the November-December months by a greater-than-expected 5.3% over 2016... And online sales were up a whopping 11.5% from the previous year! The expected total sales increase for this Christmas [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election. Why? Because millions of dollars worth of election campaign messaging will be competing with your message… Your direct response marketing [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real face-to-face conversation. Conversational [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not about opinion … it’s about [...]
Why Do Newsalogs Do So Well? [Video]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? [...]
31 Need-to-Know Marketing Tips for the Christmas Season [Videos]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what [...]
Testing Corner: Long Copy or Short Copy?
For as long as I can remember, there has been an ongoing debate about long copy versus short copy [...]