How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. Since 1978, more than 60,000 [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for gender [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I [...]