Podcasting: Videos Or Audio? 3 Things You Should Know
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast should be audio or video. Video Podcast: 28% said they prefer video podcasts or audio. YouTube is the preferred video app to watch a podcast by 60% of people They [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other video platforms that [...]
GoDaddy Introduces Generative AI Tool For Small Businesses
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily generate domain names, websites, social campaigns, and more. Here is [...]
Direct Mail Breakthrough In An Online World
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I focus on the traditional letter mailer in this video. In this video, I discuss the techniques separating winners from losers: A Powerful Tease… Creating Curiosity… The Importance of the Salutation… [...]
Podcasting: Videos Or Audio? 3 Things You Should Know
Podcasts are booming. Subscribers and listeners are growing. Advertising is growing. One of the key questions is if a podcast [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful [...]
GoDaddy Introduces Generative AI Tool For Small Businesses
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, [...]
Direct Mail Breakthrough In An Online World
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I [...]