USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? It’s the factor that sets your product or service apart from all the similar products [...]
Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, tornadoes, snowstorms, horrific events such as a spaceship blowing up, [...]
Political Spending Warning: Revised Spending For 2024 Will Impact Your Marketing
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. Year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle at $3.05 billion compared to $2.54 billion. Broadcast spending has increased from $5.1 billion [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. And as its name implies, it’s a perfect way to [...]
28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both B2B and B2C. Our client wanted to hold an event [...]
USP: The 3-Letter Secret to Greater, More Profitable Results [4 Steps to Success]
What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book [...]
Marketing Survival Guide: 9 Little-Known Steps for Preparing for a Disaster
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the [...]
Political Spending Warning: Revised Spending For 2024 Will Impact Your Marketing
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. [...]
4 Powerful Direct Mail “Lift Note” Tactics: The Lost Secret to Boost Your Response by 25% Profits [VIDEO Brief]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many [...]
28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so [...]