Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your product. Here’s the problem: It looks fake. [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember, Cyber Monday starts November 2nd. Your small window is rapidly closing. There’s little time for completely redesigning your website or landing page. But there are a [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching [...]
Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales
Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and [...]