6 Short Marketing Briefs You Probably Don’t Know But Should
1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most ambitious e-commerce push. Walmart is expanding Marketing benefits. For $13.00 a month, you become a member. Added new benefits: 25% off on digital sales every three months and a fresh [...]
Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to get prospects to say YES to an expensive paid subscription. [...]
Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a true multimillion-dollar success story. The idea and obstacle was to [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response agency. Still, recent trends show influencer marketing can produce a [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of [...]
6 Short Marketing Briefs You Probably Don’t Know But Should
1.) Walmart E-commerce: Racing to beat Amazon Prime Walmart Plus membership partnership is competing with Amazon Prime. It's Walmart's most [...]
Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are [...]
Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way [...]