The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little-known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video, regardless of their product [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I have some perspective. I even have a strategy of hope [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw a 14% response rate that has now generated $258,000 and [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the headlines. Here are our results: We know editorial ads work [...]
The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five [...]
Videolog Produces 14% Response Rate: Perfect Marketing Tool
A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, [...]
Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?
Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look [...]