Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and clients potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the month of March, while the unemployment rate fell slightly to [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]
The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
CEOs and Marketing Directors face the challenges of an uncertain economy. For example, rising costs caused by inflation, prospects, and [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Economic Warning: “Blockbuster Jobs Report” is a sham. Here are 7 Reasons This is Deception at its Worst…
To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]