Use Exclamation Points, but Sparingly!
Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed to change the tone. See how differently these examples read, [...]
28% Response for Lead Generation Campaign: The Power of the Video Log
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience for both B2B or B2C. Our client wanted to hold [...]
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… it’s about mobilization of the voter to get one more [...]
12 New eCommerce D2C Trends For 2024 [If You Are in the Health and Wellness Sector, See Craig Live]
Are you a marketer of health and wellness products? Craig will be speaking at Natural Products Expo East, September 21, 2023, on “12 New eCommerce D2C Trends For 2024.” Expo East will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and much more. Over 10,000 will attend. If [...]
Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits
TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method to create powerful look-a-like audiences and maximize [...]
Use Exclamation Points, but Sparingly!
Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. [...]
28% Response for Lead Generation Campaign: The Power of the Video Log
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work [...]
Political Marketing Breakthrough Success: 7 Advanced Strategies to Winning an Election
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that [...]
12 New eCommerce D2C Trends For 2024 [If You Are in the Health and Wellness Sector, See Craig Live]
Are you a marketer of health and wellness products? Craig will be speaking at Natural Products Expo East, September 21, [...]
Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits
TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your [...]