Copy Corner: Remember That Benefits Outsell Descriptions
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the gauge of steal, but a buyer will respond if you [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other video platforms that you may [...]
Senior Marketing and Advertising: 12 Powerful Rules For Breakthrough Results
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to best reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. [...]
What is America Watching: New Stats on TV Sources
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in 2016. 16% - said one of the other “top five” [...]
Copy Corner: Remember That Benefits Outsell Descriptions
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to [...]
Senior Marketing and Advertising: 12 Powerful Rules For Breakthrough Results
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – [...]
What is America Watching: New Stats on TV Sources
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% [...]