In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
A major new trend is improving shopping carts. One of the tools is Google’s Wallet integration for next level e-commerce. Integrating tools like Google Wallet can transform your customer’s shopping experience, making checkouts faster, safer, and more convenient. At CDMG [...]
As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close to and involved with the products that they make [...]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let [...]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct-response marketing rules. And that’s especially the case [...]
