Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! Let's look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect to respond. Direct response marketing is based on the science of what makes advertising effective and why. Using tried-and-true rules, [...]
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