Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free [...]
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have [...]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected [...]
