As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and [...]
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many [...]
Political ad spending is estimated to top $12 billion this year. Companies will likely spend 10% to 20% more on advertising in non-battleground states. However, in the swing states, expect to pay 50% more in battleground states than they do [...]
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads [...]
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 [...]
