To plan for your marketing, knowing economic reality and trends is critical to planning your marketing. But don’t believe “official” declarations. The media and politicians called the latest jobs report a “blockbuster.” The US economy added 303,000 jobs for the [...]
Forbes’ annual list of the world’s billionaires revealed there are 2,781 billionaires worldwide, worth an estimated $14.2 trillion. At least one of them - Jeff Bezos - achieved his fortune by direct marketing. This year’s list added 141 more billionaires [...]
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception of your product or service in light of competition, [...]
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be [...]
Caleb will speak at Natural Products Expo West in Marriott Platinum Ballroom 1 and 2 on March 13th, 2024, over “Three Overlooked Marketing/Advertising Strategies.” The Natural Products Expo West is the leading trade show in the natural, organic, and healthy [...]
Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
Early in 2024, Amazon’s Prime Video will introduce advertisements on its platform. This change requires subscribers to pay an additional $3 per month if they wish to continue enjoying an ad-free viewing experience. Before this subscriber pricing development, Amazon Prime [...]
Your marketing budget needs to adjust as the presidential election cycle nears— Costs are already going up in key primary and “swing” states, and just as bad response rates are going down because of so much advertising clutter and distraction. [...]
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had [...]
Millionaire businessman and Investment expert Kevin O’Leary is best known as “Mr. Wonderful” on the hit TV series Shark Tank. His success in business and marketing is legendary… but also controversial. On Tucker Carlson Tonight, O’Leary warned that politicians like Elizabeth [...]
