Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time [...]
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits
Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond [...]
New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble [...]
Tripling Your Sales: Email/Web One-Two Punch
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, [...]
Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, [...]
5 Things You Should Know About Hulu’s New “Pause” Ads
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing [...]
Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, [...]
21 Rules For Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also [...]
8 Secrets to Facebook Look-a-like Success – Generating More Leads and Sales Than Ever
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]