Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional Data Matrix (TDM) is the latest, most advanced method to create powerful look-a-like audiences and to maximize response with custom [...]
Social media marketing can help your business grow rapidly. “Real Housewives of Dallas” star D’Andra Simmons used social media to help her skincare and nutrition brands see sales skyrocket. In this Fox Business interview, Simmons talks about how people use [...]
Retargeting is a powerful way to: Convert your leads Supercharge your sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads and prospects around the internet, reminding them of your offer [...]
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing [...]
Every day, 5 billion videos are watched on YouTube. And many of those videos are ads or commercials that sell a product or service. That represents 5 billion opportunities to sell – but are companies and brands really maximizing these [...]
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they won't get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results than short, beautifully [...]
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating [...]
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm [...]
