What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I [...]
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to [...]
A growing number of Amazon Prime customers are canceling their subscriptions. Why? This mass exodus is in response to the company’s announcement of a major change to the Prime service. Amazon has announced that it will extend its standard two-day [...]
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a [...]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a [...]
