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Integrated Marketing

Integrated Marketing

Streaming Video Shake Up Ahead – See Price Hikes

With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. [...]

Early Voting Marketing Alert: The Election Starts in September – What Every Advertiser Must Know

Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early [...]

“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]

How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because [...]

Launching a New Product? Here’s How One E-Commerce Startup Did It for Generating Profits and Growth For CBD

Launching a new product is never easy… and the media or channel you choose to use in an e-commerce campaign is absolutely essential. Strategically one of the best steps to use is an integrated multichannel campaign with a digital and [...]

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