Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. [...]
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their powerful marketing campaign. Surf Control is a global provider of corporate security software. One of their products [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV [...]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The [...]
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at [...]
